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Storytelling: A Powerful Way To Approach Your MBA Applications


As you embark on your MBA application journey, you may be wondering how to approach the process – after all, it is not easy to distill who you are within a finite amount of space.  Where to even start?


At Ivy Groupe, we place a lot of emphasis on authenticity and being true to who you are.  As a result, storytelling is a powerful tool that can help you stand out in the MBA application process and effectively communicate your strengths, experiences, and goals. Here are the key components of storytelling that are beneficial when crafting MBA applications.

A clear and compelling narrative

The most effective stories have a clear and compelling narrative that captures the attention of the reader (i.e., the Admissions Committee) and guides them through the story. In your MBA applications, this means crafting a clear and concise story that showcases your strengths, experiences, and goals in a way that is engaging and memorable.


While it is important to highlight your strengths and experiences, it is also crucial to personalize your story and make it unique to you. This means avoiding clichés or overly general statements, and instead focusing on specific and personal experiences that reflect your unique background and perspective. By personalizing your story, you can make it more authentic and memorable, and better demonstrate your fit for the MBA program.  This brings us to the next point.


Specific, concrete examples

To effectively communicate your strengths and experiences, it is important to use specific, concrete examples rather than generalities or abstract concepts. For example, instead of simply stating that you are a strong leader, provide specific examples of times when you have demonstrated leadership skills, such as leading a team to success on a project or taking on a leadership role in a volunteer organization. These specific examples help to bring your story to life and make it more memorable for the reader.


Emotional depth and honesty


Effective storytelling requires emotional depth and honesty. This means being vulnerable and open about your experiences, feelings, and motivations. For example, if you are discussing a challenging experience that you faced, be candid about the emotions you felt and how you overcame the challenge. This emotional depth helps to create a connection with the reader and makes your story stick.


A clear connection to your goals


Your overall story should also have a clear connection to your goals for the future. This means showing how your experiences and strengths have prepared you for an MBA and how the program will help you achieve your long-term career aspirations. By making this connection, you can demonstrate to the Admissions Committee that you are a strong and motivated candidate who is committed to making the most of the MBA program.


A clear and confident writing style


Your writing style is an important element of your story, as it helps to convey your personality and voice. Use a clear and confident writing style that reflects your strengths and values. This means avoiding jargon or overly complex language, and instead using simple and straightforward language that is easy to understand. It is also important to avoid using filler words or phrases, as they can distract from your message and make your writing less impactful.


Through storytelling, you can make your candidacy come alive and increase your chances of being accepted into an MBA program of your choice.  If we can help you craft a compelling and memorable narrative that showcases your unique strengths, experiences, and goals, feel free to reach out to us!


About Ivy Groupe:

Ivy Groupe is a boutique MBA admissions consulting company founded by Shaifali Aggarwal, who has been recognized as a top MBA admissions consultant by Business Insider and Poets & Quants. She received her MBA from Harvard Business School and undergraduate degree from Princeton University. Shaifali’s philosophy focuses on authenticity and storytelling to help clients craft compelling and differentiated applications that stand out. With this approach, Shaifali’s clients have gained admission to top-tier MBA programs such as Harvard, Stanford, Wharton, Kellogg, MIT, Columbia, Booth, Tuck, and Yale, among others.

Click on the links to learn more about our company and how you can work with us to maximize your chances of gaining admission to the MBA programs of your choice.


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